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Chill Brand Identity

Client

Myers School of Art; Professor Brittyn Murdock

project type

Brand Identity

created

Fall 2022-Spring 2023

project overview

A redesign and brand build out for local company, Chill Ice Cream. The redesign nods to their existing playful 80s theme with a twist of neo- styling to better appeal to their consumer base. The brights and pastel colors used in the branding not only appeal to children, but align with the company’s values on uniqueness and joy at all ages.